Aqua Rising

Throughout the span of 2020-2021, I embarked on a creative journey where I conceptualized and brought to life a diverse array of jewelry pieces, from their initial spark of inspiration to their polished, tangible forms. This hands-on experience enabled me to intimately engage with the entire creative process, from ideation to the realization of each unique piece.

In addition to my hands-on work with the jewelry itself, I took charge of crafting a cohesive brand identity. This encompassed designing and developing a distinctive logo, along with a comprehensive branding strategy. To amplify the brand's reach and impact, I harnessed the power of influencer marketing. Collaborating with small scale influencers, I strategically showcased my creations across multiple platforms, most notably on Instagram and TikTok. Through these collaborative efforts, I witnessed a significant growth trajectory, cultivating a dedicated audience on both platforms, with my Instagram and TikTok followers reaching a count of around 1.5k each.