Capturing consumers' attention and directing traffic to your desired online destination while working with limited space in paid media is a challenging endeavor. This aspect of digital marketing is crucial as it serves as the initial point of engagement for consumers, making it as valuable, if not more so, than other digital assets. My primary objective was to captivate prospective customers from the first frame, compelling them to interact and explore subsequent frames. To achieve this, I utilized animation and creative layouts designed to appeal particularly to new and younger demographics. Collaborating closely with the marketing team, I strategized campaigns around holidays and current trends, emphasizing the themes of each product collection.