As a Senior Designer on M.A.C Cosmetics' Brand and Image team, I worked across all evergreen platforms including organic social media, email marketing, paid social campaigns, and any supplementary promotional assets. I maintained a close collaborative partnership with the Art Director throughout the lifecycle of both evergreen and seasonal campaigns, contributing from the initial concept stages through to the final execution. My involvement spanned from crafting moodboards to providing on-set assistance for product photography sessions. Additionally, I took charge of developing product and campaign logos to enhance the brand's visual identity.