During my time as an Art Director at Baron+Baron, I was tasked with refining art direction and product styling for our client NARS Cosmetics for the highly anticipated launch of their latest product, the Soft Matte Advanced Perfecting Powder. Our primary objective revolved around devising a creative strategy to seamlessly integrate the new powder into the established Soft Matte collection.

At the same time, a significant portion of my role involved collaborating closely with our client Zara Beauty. Specifically, I was tasked with conceptualizing and providing art direction for the product photography for their latest beauty story “Surreal Summer”. The on model beauty images had been captured by photographer Elizaveta Porodina, and my team and I were tasked with harmonizing our still life direction with her work.

Additionally, I played a pivotal role in the art direction for the launch of Zara Beauty's new High Shine Lipstick. This endeavor involved a dynamic collaboration with both beauty photographer Ben Hassett and still life photographer Nicholas Alan Cope, resulting in the creation of captivating and attention-grabbing imagery.